President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Strategic Thinking Training

Strategic thinking is simply the ability to identify an emerging course of direction, determine what exactly is needed to achieve that direction, and then take action on that plan. It is an effective way to achieve any goal, because it allows you to think strategically rather than acting conventionally. However, the effectiveness of strategic planning is largely determined by the quality of the inputs used to create the plan. In other words, a poorly developed plan will have very little success rate.

Strategic thinking training can teach you how to use strategic thinking efficiently in the workplace. No matter what kind of business you are in, there are processes and activities that you will be involved with. A company may have a marketing strategy, an IT strategy, or they may have a finance strategy. Each of these strategies has a distinct value that cannot be achieved by a simple implementation of a standard business practice. This is where you learn how to develop the right strategies for your situation.

There are several ways to develop your strategic thinking skills. One way is through self-study; taking a class or attending a seminar on strategic planning. Another is to work with a strategic consultant who can guide you through each step of the strategic planning process. However, in the end, it comes down to you making strategic plans and following them through. Without the necessary knowledge of how to apply those plans, you will have little chance of successfully completing your strategic goals.

Developing your strategic thinking skills involves first identifying the distinctive value of your job. As a strategic thinker, you already possess some of the core skills necessary for this job. For example, you probably enjoy problem-solving, creativity, analysis, and understanding people. Any company that values these traits will be sure to find someone to fill the position of strategic thinker. The only other thing they need is a strategic thinking training program.

The best way to acquire strategic thinking skills is through a program offered by a professional consulting firm. These programs offer employees, as well as companies, the chance to learn and practice the skills necessary to become a master strategic thinker. These include problem-solving, analytical, planning, and prioritization. These concepts are important for any company, especially today when customers and competitors are constantly changing and evolving. If you want to be competitive, you must stay ahead of the competition. Through a strategic thinking training program, you will learn how to plan for these changes, which will make you a better manager in the long run.

Another way to develop your strategic thinking skills is to attend a seminar or workshop on the topic. There are a number of good seminars and workshops offering diverse topics on strategic planning. These range from small ones designed for individuals to large seminars designed for companies and corporations. Some of these are taught by well-known consultants, while others are taught by business experts with exceptional strategic planning skills. A good seminar or workshop will include not only specialists in strategic planning but also individuals who are willing to share their experience and knowledge with others.

Finally, a company can benefit greatly from strategic thinking, if it has a vision or strategic vision. This is an ideal way for companies to stay focused on its strategic goals and allow for development of specific plans and structures to achieve those goals. A company must define its purpose, establish its unique competitive advantage, set a vision and then develop plans to move it in a desired direction. A vision shows what the company is about and why it is different from its competitors and this is often the key to attracting and retaining customers.

Companies that are serious about developing a strategic approach should consider having a strategic planning meeting. This should involve top management, staff and investors. It will help determine the direction the company is going to take and improve strategic thinking skills. Through the use of modern technology, managers and staff can now communicate more effectively and formulate plans much more quickly than in the past. Through this consultation, a clear strategic direction can be developed and companies can start moving in the right direction.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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